Slovenia at WTM London 2022
The Slovenian Tourist Board might be returning to WTM to showcase the very best of what the nation has to supply and the way they’re main the way in which in selling accountable tourism. Reflecting on a profitable yr on the world stage, Slovenia seems to 2023 with the identical ideas. The ‘Living Room’ ethos ‘Our Home. Our Values. Welcome’ serves to remind guests they are going to be welcomed with open arms however inspired to go to in a accountable and respectful method. Slovenia invitations guests to really feel at dwelling however to be conscious of the native atmosphere.
With a triumphant return to leisure and enterprise tourism following the Coronavirus pandemic, Slovenia hopes to proceed attracting accountable guests who share the imaginative and prescient for eco-awareness and who respect the dear atmosphere they’re visiting. Slovenia is dedicated to sustainability and for generations has labored and lived as one with nature. Their ambition and fervour is to protect it for generations to come back. In addition to pushing ahead with the sustainability mission, there have been some different highlights which contributed to a profitable yr all spherical.
Outdoor energetic/ sports activities
This yr, the Slovenian Tourist Board launched a model new Green Wellness Cycling Route, a 16-day biking plan that circles the nation’s various landscapes and connects with the very best Slovenian spas and pure well being resorts alongside the way in which. Slovenia stays a world class out of doors journey vacation spot and is about to draw international recognition when it hosts the FIS Nordic World Ski Championships 2023. 2022 additionally noticed Slovenia boosted by new lodging choices. There’s been thrilling openings and renovations of inns, glampings, hostels and nation homes. Visitors have so many nice selections for his or her subsequent vacation in Slovenia.
Gastronomy continued to place Slovenia on the map because it was introduced that 4 new MICHELIN stars have been awarded to eating places within the nation in September 2022. Nine eating places now boast one MICHELIN star, and one restaurant holds two. The MICHELIN Guide is taken into account essentially the most prestigious and influential model on the planet of gastronomy with an distinctive international attain. The inclusion showcases creativity, boldness, distinctive high quality and sustainable method and proves that Slovenia stands alongside the very best on the planet. At the identical time, the inclusion within the MICHELIN Guide contributes to the visibility of Slovenia as a novel vacationer vacation spot and co-creates distinctive genuine experiences.
The huge stage appears to enchantment to Slovenia because the nation can also be seeing a lift in enterprise tourism. Slovenia was the situation for 2 key worldwide conferences – Bled Strategic. Forum and Transcend 22. Slovenia, just lately the situation for the The FIVB Men’s Volleyball World Championship is quick turning into the go-to vacation spot for main occasions. In November, Slovenia will play host to the much-anticipated European Food Summit – one of many main culinary occasions within the convention calendar. Many of the world’s high cooks might be in Ljubljana for the summit and might be joined by business professionals from the meals, artwork and media sectors.
Plus,increasing its collaboration exercise, this yr the Slovenian Tourist Board launched a three-month multi-channel content material marketing campaign with Lonely Planet. The articles current
Slovenia as an distinctive vacation spot for energetic and out of doors experiences.
An spectacular yr by any requirements and now the Slovenia Tourist Board seems to 2023 with the identical imaginative and prescient and the identical values. The Living Room idea conveys completely the pondering behind the tourism technique and with the hope that in welcoming world-class MICE and sporting occasions, in addition to vacationers, the ‘house rules’ are revered.